Nick Baird, Chief Executive of UK Trade & Investment
(UKTI) recently visited Midlands managed IT service provider, Netshield
to learn first hand how the company has achieved its outstanding success overseas.
The company was crowned the Best Newcomer at the ‘Golden Bridge Export Awards’
which recognises outstanding achievements in exporting between Britain and Belgium at an award ceremony in London, in November last year.
The recent Netshield achievements led to a visit to the Aldridge based company by Nick Baird, Chief Executive of UKTI, Jon Harding, Chief Operating Officer, UKTI and Paul Noon, new West Midlands Regional Director, UKTI. The aim was to meet owner and Commercial Director Richard Carty
and discuss in detail the company’s successes and how these can be developed further into new markets.
Nick Baird, Chief Executive UKTI commented:
“I wanted to visit Netshield to hear first hand how this company has achieved such outstanding results in global markets. The company’s success is an excellent example of what can be achieved when firms work with UKTI and others to maximise success overseas. With the extra £70m in funding that UKTI will receive for each of the next two years, we’ll be in a position to help more regional companies succeed overseas. I hope the success of companies like Netshield will inspire more West Midlands firms to pick up the phone and call their local UKTI team based at their Chambers of Commerce.”
Netshield’s exporting journey began when the company took part in a UKTI trade mission to Belgium in 2010. Netshield then joined UKTI’s Gateway to Global Growth scheme and commissioned research into potential markets in Belgium. The firm started working with UKTI trade advisors in Brussels and in the UK and joined local chambers of commerce to build its network and established a local office in Brussels. Netshield also invested internally to improve its service infrastructure, opened a new datacentre, created an in-house marketing department and rebranded all its services for a global audience.
Richard Carty, owner and Commercial Director of Netshield says:
“Our export success all began with the UKTI led mission to Brussels. The visit was an excellent introduction into the Belgium market and we came away with a wealth of demographic, political, geographical and financial information and its suitability for doing business from the UK. By the beginning of 2012 we began to build up our client base and from there word of our reputation began to spread. We’ve continued to be proactive in our marketing and business development and have exhibited at industry events such as Infosecurity 2012 at the Brussels Expo, which has led to relationships being forged further afield, such as Netherlands and Luxembourg.”
“By working with UKTI and local chambers we have already exceeded our exporting targets before the financial year end. We’ve found our UKTI International Adviser very supportive and informative at all stages of the journey.”
From Left to Right: Paul Noon, West Midlands Regional
Director, UKTI, Richard Carty, Commercial Director, Netshield Limited,
Nick Baird, Chief Executive of UKTI and Jon Harding, Chief Operating